Standard International, the parent company of The Standard, opens its first hotel outside of the United States, making its London debut with a summer preview last night. Housed in the former Camden Town Hall Annex, a 1974 Brutalist structure that overlooks King’s Cross, the 266-room hotel marks the first in the company’s global growth pipeline, which includes the Maldives, Milan, Paris, Lisbon, Bordeaux, Mexico City, Bangkok, Jakarta, Ko Samui, Phuket and Chicago, to name a few.
Located in the geographic center of London, directly across from St Pancras station, The Standard, London, was meticulously designed in partnership with the company’s longtime collaborator Shawn Hausman, with interior architecture by Archer Humphryes. Informed and inspired by Camden’s history, from political and intellectual thought and punk rock bands to the mischievous underbelly of King’s Cross, The Standard, London pays homage to both its location and the building while recognizing the remarkable transformation taking hold of the neighborhood.
The oversized blue revolving doors lead you to a reception desk which sits in front of an original commissioned work by North London based artist Lubna Chowdhary. The ceramic installation, “Perfect Time”, uses its colorful surface and round shapes to conjure a visual that reflects the passage of time. Behind the front desk, the team wears outfits lovingly designed by Craig Green, who before achieving his many accolades, graduated from Central Saint Martins College just down the road from the hotel.
The social spaces of the hotel begin with the library lounge, which pays respect to the original use of the space that The Standard team inherited. With its own in-house librarian, the carefully selected titles, representing 28 subject categories, are organized in unexpected, interacting pairings such as Romance & Technology, Politics & Tragedy and Order & Chaos. The carefully selected titles are intended to bring a tactile quality and to spark actual, as opposed to virtual, conversations between people enjoying their time together.
Within the library lounge and visible from Euston Road, is the Sounds Studio, a physical manifestation of our Standard Sounds programming and the brand’s long and deep connection to the music world. The Sounds Studio is intended as a platform for London’s creative community and an incubator of content. The wood paneled, sound proofed studio hosts, streams and records DJ sets, interviews, podcasts, and intimate live shows.
Beyond the library and studio are two restaurants helmed by Chef Adam Rawson. Double Standard serves hearty bar food, draught beers and twists on classic cocktails. While Isla, which is informed by the property’s beautiful garden, serves seasonal cuisine with a focus on fresh vegetables and seafood.
Peter Sanchez Iglesias’ tenth floor restaurant, opening in September, will cap off the building. With stunning 360-degree views of London, the space is directly accessible via a red exterior lift and will showcase live fire cooking inspired by Peter’s love for Spanish and Mexican flavors.
The Standard, London has 266 rooms in 42 unique styles ranging from Cosy Core rooms, windowless sanctuaries designed for a restful night’s sleep, to terraced suites with outdoor bathtubs overlooking St Pancras, designed for fun with friends until sunrise.
In addition to the front desk, concierge and bell staff uniforms, Menswear British Fashion Designer of the year Craig Green designed robes exclusively for The Standard, London that personify the playful abundance of The Standard, with British flair.
Rate from £199-£1050. Book at standardhotels.com.