Today, the demand for luxury brands onboard is stronger than ever with airlines seeking out that exclusive luxury brand for their passengers, especially the elite at the front of the plane in First Class.
Simon Ward CEO of TravelPlus, said: “Over the past 12 months, we have witnessed a significant increase in global airlines partnering with luxury brands for their on-board amenity kits brand such as Lalique, Etro Profumi, Furla, Bric’s, Windsor and Cerruti, to name a few.”
TravelPlus, the leading authority on Global Airline Amenities, have complied the Top 10 Most Luxurious amenity kits found in First Class currently.
Singapore Airlines First Class – LALIQUE Collection
This collection brings elements of home luxury directly to your onboard seat. Whilst travelling on your outbound flight, the Ladies and Gentlemen of Singapore First Class are treated to gender specific kits designed with elegance and style. The Ladies cosmetic case, offered in a pebble-textured pink and black, is reminiscent of the highest quality of French fashion and contains a sumptuous range of L’AMOUR LALIQUE cosmetics. The gent’s cosmetics case is inspired and takes its design from a simple black physician’s style bag with easy access pull-tabs to open. Inside, passengers are gifted with a luxurious range of LALIQUE’s Encre Noire cosmetic items. To top these gorgeous gifts off, on the inbound flight, Singapore’s First Class guests are presented with an attractive black unisex travel case with products from the LALIQUE Neroli home line including a scented candle.
Air France First Class – Carita
In partnership with Carita, Air France offers it’s La Premiere guests an exclusive and complete unisex amenity kit. Made of a leather-like material to resemble a jewellery box that slides open to reveal its contents. Inside guests are spoilt with 4 sumptuous Carita skincare products. Available in orange and blue, the Ladies and Gentleman of Air France La Premiere can have their pick of this lovely onboard gift.
Emirates First Class – Bvlgari
Emirates continues its longstanding partnership with Bvlgari for the latest design of the airline’s exclusive amenity kits. The new set of amenity kits for Emirates First Class feature Bvlgari’s fragrance – Eau Parfumée Au Thé Vert (Green Tea) – and contains Bvlgari skincare essentials to keep customers feeling fresh and pampered throughout the flight. The First-Class kits, made from faux leather, come in eight designs with a new range of colours for men and women.
Qatar Airways First Class – BRIC’s
This collection of amenity kits for Qatar First Class guests are a miniature selection of the BRIC’s Bellagio retail trolley, their best-selling product in the hard case range! Created exclusively for Qatar, the kits are currently available in sunny yellow and rose blush for First Class Ladies and Navy and Tan for First Class Gentlemen. The Bellagio collection is one in which discreet luxury has been enhanced with Tuscan leather trim and thoughtful details. It is an elegant, functional polycarbonate case with full grain leather inserts, paired with a high-tech shell designed with contrasting stitching accents. The kits come with 4 Molecular Olive Innovation cosmetic items from Castello Monte Vibiano Vecchio with full exclusivity to Qatar Airways.
Malaysia Airlines First Class – Cerruti 1881
This First-Class collection, featuring Italian brand Cerruti 188, comes in both a Female & Male version. For the Ladies, a charming purse styled kit in black or navy blue with a gold CERRUTI logo plate accenting the front of the kit together with a gold chain handle. Inside the kits is a generous range of Payot cosmetics. A classic style rectangular soft-touch pouch containing CURRUTI 1881 eau de toilette and Payot cosmetics is gifted to the Gentleman. These kits are designed with a gifting concept in mind and an exclusive keychain is gifted for that additional special value in both kits.
Japan Airlines First Class – ETRO
This range of premium pouches fuses ETRO’s Italian high-fashion and heritage with simple classic design making them appealing for both Ladies and Gentleman of First Class Cabin. This stylish unisex pouch comes with a range of ETRO’s ‘Shantung’ signature perfume, scented lip balm and body lotion to keep passengers refreshed throughout the journey. Japan Airlines is the first airline to bring ETRO onboard making for an exciting and sophisticated partnership sure to put a smile on their passengers’ faces.
Etihad First Class – Acqua di Parma
The new first class kits are a vibrant yellow. They contain a bottle of Acqua di Parma Colonia perfume, a 40ml bottle of body lotion and lip balm. Cabins also feature Colonia hand wash and hand cream toiletries, while the Colonia bathroom amenity kits have shower gel, body lotion, shampoo and conditioner.
Lufthansa First Class – Windsor
Lufthansa treats its guests in premium classes to new, creative Windsor cosmetic bags. The ladies’ model of the Windsor Amenity Kit is modern and elegant in a soft cool gray colour. The added detailing of a detachable carrying strap allows this cosmetic kit to transform into a classy clutch or handbag. The men’s model is classic and functional with a modern, straightforward design that can be used in everyday life, both as a toiletry bag or a practical organizer. Inside both Ladies and Gentleman are spoilt with a range of exclusive care products from La Prairie.
Saudia Airlines First Class – Furla & Porsche Design
Saudia Airlines spoil First-Class Guests with gender specific kits and two separate design labels. Furla for Ladies and Porsche for Gentlemen. The Ladies’ Furla branded miniature retail bag, takes inspiration from their famous luxury hand bags, with stylish yellow-beige-brown colour-blocking featured on the front. This unique chic design can be used as a future cosmetics case or perhaps even an evening clutch bag post-flight. Gentlemen receive a Porsche inspired kit with a very unique and sophisticated design; a durable flap zip pouch in sleek black secured by hidden snaps, that opens up to double its size in volume. Both offerings feature a pomelo scented lip balm and hand cream from Atelier Cologne; a Parisian luxury brand that celebrates the elegance of citruses.
United Airlines First Class – Saks Fifth Avenue
This unisex kit celebrates United’s partnership with iconic New York retailer Saks Fifth Avenue. The white and black rectangular bag with black angular zip, is a compact treat for customers. Partnering with Cowshed, the premium spa and lifestyle brand from Soho House provides a range of high-end skincare products to keep passengers refreshed; the perfect little treat to compliment United’s First Class Bedding Offering with Saks Fifth Avenue for a relaxed and peaceful flight.