Name Your Price for Business & First Class Flights with New Startup


With the introduction of ‘Name Your Price’ for Business & First Class seats, BizFirst4Less promises Business Class & First Class flyers a breakthrough with savings up to 25% compared to booking directly with the airlines or with the leading travel websites.

With a new class of software, the Match-Engine that powers the website and the App lets users bid on specific flights they select in Business and First Class.

A user for example can search and select flights from L.A. to Paris in Business Class with a published fare of $4,600, and then bid his/her price of $3,700 for the same flights. If the offer is accepted, the e-ticket will be issued and the payment will be processed. If the offer is not accepted, there would not be any charge. Depending on seat availability, dates, and confidential terms, users can save up to 25% compared to the published fares available on the airline’s website and on sites like Priceline and Expedia.

This may sound like Priceline’s ‘Name Your Own Price’ model (Priceline shut down Flight-bidding in 2015), but this is different. Priceline’s model was for Economy Class only, and users could not choose or know which flights, airlines, or times they would fly. With BizFirst4Less, users search and select specific flights and then bid only on the flights they select, so they are in control. This is a brand new concept.

Founder Oren Gordon is a former Travel Management Consultant, and author of ‘Business Travel Management – Developing & Managing a Travel Program‘ (published 2006).

At the crossroads of travel and technology, Gordon combined knowledge of the travel industry, market needs, and innovative technology to build the first mobile and web solution intended for saving on Business and First Class tickets.

Gordon collaborated with IBM to build the Match-Engine for the site and the App, and with Sabre for inventory integration and ticket fulfillment. He then contracted with airlines for their participation (the negotiated terms and which airlines are contracted with the website are kept confidential per the agreements).

“Before BizFirst4Less,” Gordon said, “travelers accepted that they couldn’t save on Business and First Class, leaving them to purchase from the airlines, OTAs, or travel agents, all leading them to the same published fares. BizFirst4Less provides a unique online platform that could save these travelers hundreds, or even thousands of dollars on the same exact flights.”

“I have seen some websites promising discounts on Business Class,” added Gordon, “but they often sell mileage-award tickets they buy, which can be cancelled later by the airlines leaving travelers stranded. BizFirst4Less offers Revenue tickets and not Award tickets, so changes and cancellations are allowed based on the fare rules, and travelers do accumulate frequent flyer miles.”

BizFirst4Less is definitely a refreshing new concept in the travel e-commerce market, with a new concept to save on Premium-class tickets.

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